<meta name="robots" content="noindex, nofollow">, and Google returns zero indexed pages for
site:studio.caesarstone.co.il. The A&D professional platform (catalog, projects, kits, guides) is
invisible to Google and AI engines until this is removed..aspx URLs still attract links
(203 refdomains to one), two legacy pages now 404 with 30–37 refdomains each, and a WordPress
wp-signup.php URL collected 749 referring domains of spam. High-authority media links
(WSJ, CNN, FT, ynet, mako) mostly point at the homepage.Full per-page detail (every URL with its findings and recommendation codes) is in section 11 and the downloadable CSV / XLSX files.
site: queries). Direct server access from datacenter IPs is blocked by the WAF (403),
documented for reference.Two properties were audited in full. The main site is the consumer/brand site (Hebrew); the studio subdomain is the
professional (A&D — architects & designers) platform with its own catalog, project gallery, kits and downloadable
3D assets. A third brand subdomain exists (mos.caesarstone.co.il — Master of Stone, for fabricators) and is
outside this audit's sitemap scope.
Every sitemap entry carries a lastmod. Freshness varies dramatically: page/catalog sitemaps were updated days before capture, while galleries date to 2024 and the blog's newest item is 2025-09-16. Two junk sitemaps (project-tags, project-date) contain a single URL.
noindex, nofollow — pages.
Effect: zero Google visibility (confirmed via site: query returning no results at all).Duplicate-title groups above — incl. studio catalog pages showing another product's title (e.g. the 6041-Nordic-Loft page titled “6046 Moorland Fog”).
pages without a meta description; AI engines and SERPs will synthesize snippets from raw text instead.
/favorites/, /author/אבן-קיסר/,
/care-and-maintenance/, /catalog/3141-egg-shell/ (a real product page returning not-found).User-agent: * / Disallow: /wp-admin/ / Allow: /wp-admin/admin-ajax.php + sitemap line. Studio adds a few checkout paths. Neither blocks AI crawlers — good./llms.txt returns an HTML page (soft-200 homepage on www, "Page not found" on studio). See §9 for the recommendation.Lighthouse 12.8.2, mobile emulation with simulated throttling — the profile Google uses for mobile-first indexing. Result: brand templates are severely under-optimized. Production data (CrUX) would need Search Console access to cross-check, but these lab numbers already show unmissable regressions on the money templates.
Interpretation guide: Performance < 50 = failing (Core Web Vitals risk). LCP > 4 s is "poor"; the catalog/collections templates exceed 30 s under throttling. Studio's SEO score of 50–58 is driven primarily by the sitewide noindex (§4.1) and non-crawlable JS links. The empty 3D page hard-fails the run (“page did not paint any content”) — consistent with §4.6.
wp-signup.php?new=caesarstone.co.il — 749 referring domains (§6.2). Classic WordPress
registration-spam attack target. Keep noindexed/blocked; disavow only after review (it 302s away, so equity is not at risk —
the risk is anchor pollution).za.com (100 links), pages.dev, itxoft.com
livejournal.com (26)./wp-content/uploads/*.jpg images with 20–84 referring
domains each — external sites embed your images directly. Consider brand-watermarking/CDN policy, and note the lost
referral/branding opportunity (no attribution links)./The-Catalog/Pages/*.aspx and
/design-inspiration/... URLs still hold links from serious Israeli forums (tapuz, DR 70, dozens of threads).
Most now 301 correctly, but these legacy patterns should be audited for 404s and kept mapped
(kitchen-design-new.aspx = 404 with 37 refdomains; bathroom-design.aspx
= 404 with 30 refdomains — see table below).The internal graph is well connected overall — only real pages receive no internal links. The larger hygiene issue: distinct internal link targets point to URLs that are not in the crawl set (no-sitemap utility URLs, assets, query URLs) — checked, most are harmless (cart/checkout/search paths that are deliberately non-indexable), but the list should be reviewed so no valuable page silently disappears from the click graph.
/blog/kitchens-design/, /blog/country-kitchen/,
/blog/marble-kitchen-tops/, /blog/marble-for-kitchens/ and /blog/kitchen-island-ideas/
all target kitchen-surface intent. They currently interlink poorly and compete for the same Hebrew queries
(“שיש למטבח”, “עיצוב מטבחים”). Recommend a hub-and-spoke restructure with one primary per intent./design-inspiration/articles/.../kitchens-design/ URL 301s to the
blog version — correct pattern; audit remaining design-inspiration URLs for the same treatment.Raw duplicate-title groups, canonical mismatches and their per-page details are in the appendix table.
/llms.txt (and optionally /llms-full.txt) per the llmstxt.org
convention: one-paragraph brand positioning, key sections (catalog, collections, projects, guides, showrooms), canonical
links, contact. Low effort, improves machine readability for AI agents.Organization (with logo, sameAs to the brand's Wikipedia/
social profiles) sitewide; Product + Offer/Material on all catalog items;
FAQPage beyond the current 9 pages (the FAQ and care pages are ideal).What AI engines actually answer when users ask the tracked questions — and which pages they cite. Read-only pull from the connected ZeroRank workspace, captured 2026-10-01 (day-one baseline). Every figure is verifiable against the saved answer set.
Across 8 tracked prompts (locale IL; 4 Hebrew / 4 English) the engines returned 32 answers — ChatGPT 16 · Google AI Overview 14 · Perplexity 2. 24 answers (75%) mention Caesarstone / אבן קיסר; Google AI Overview is the most consistent (12/14, 86%) ahead of ChatGPT (11/16, 69%) and Perplexity (1/2). 8 answers (25%) cite at least one Caesarstone-owned URL; 4 answers cite third-party pages about the brand. A concentrated example: a single ChatGPT answer on “מהו השיש הכי מומלץ למטבח בישראל” cites 4 caesarstone.co.il pages.
| Engine | Answers | Mentions brand | Mention rate | Cites owned URL | Owned-cite rate |
|---|---|---|---|---|---|
| ChatGPT | 16 | 11 | 69% | 4 | 25% |
| Google AI Overview | 14 | 12 | 86% | 4 | 29% |
| Perplexity | 2 | 1 | 50% | 0 | 0% |
| All engines | 32 | 24 | 75% | 8 | 25% |
Tracked prompt set: 207013 “מהו השיש הכי מומלץ למטבח בישראל” · 207014 “איזה מותג שיש הכי טוב ואיכותי” · 207015 “אבן קיסר או גרניט — מה עדיף למטבח” · 207016 “שיש פורצלן מומלץ — איזה מותגים קיימים” · 207017 “best quartz countertop brand” · 207018 “caesarstone vs granite countertops which is better” · 207019 “top countertop brands for architects and designers” · 207020 “where to download CAD BIM files for countertops”.
Unique Caesarstone-owned URLs cited across all answers, grouped by property: caesarstone.co.il 7 · caesarstone.com 2 · studio.caesarstoneus.com 3. The noindexed IL studio (studio.caesarstone.co.il) is never cited — consistent with the §1 finding.
| Site | Cited URL | Engine(s) | Prompt(s) |
|---|---|---|---|
| caesarstone.co.il (IL) | caesarstone.co.il/blog/marble-for-kitchens | Google AI Overview | 207014 |
| caesarstone.co.il (IL) | caesarstone.co.il/caesarstone-porcelain | Google AI Overview | 207016 |
| caesarstone.co.il (IL) | caesarstone.co.il/caesarstone-quartz/ | ChatGPT | 207013 |
| caesarstone.co.il (IL) | caesarstone.co.il/care-and-maintenance/porcelain/ | ChatGPT | 207013 |
| caesarstone.co.il (IL) | caesarstone.co.il/care-and-maintenance/quartz/ | ChatGPT | 207013 |
| caesarstone.co.il (IL) | caesarstone.co.il/collection-2026/ | ChatGPT | 207013 |
| caesarstone.co.il (IL) | caesarstone.co.il/project/שיש-למטבחים | Google AI Overview | 207014 |
| caesarstone.com (global) | caesarstone.com/ | ChatGPT | 207019 |
| caesarstone.com (global) | caesarstone.com/professional-partners-resources/ | ChatGPT | 207020 |
| studio.caesarstoneus.com (US studio) | studio.caesarstoneus.com/catalog/1141-pure-white/ | ChatGPT | 207020 |
| studio.caesarstoneus.com (US studio) | studio.caesarstoneus.com/catalog/5143-white-attica/ | ChatGPT | 207020 |
| studio.caesarstoneus.com (US studio) | studio.caesarstoneus.com/the-role-of-countertops-in-modern-interior-design | Google AI Overview | 207019 |
4 answers cite 9 independent pages (comparison articles, retailers, design blogs) when evaluating the brand. These are the off-site sources AI engines lean on — the outreach targets that influence what the engines say.
| Domain | URL | Engine(s) | Prompt(s) |
|---|---|---|---|
| blackburnsinteriors.com | blackburnsinteriors.com/countertop-tips/cambria-vs-silestone-vs-caesarstone/ | ChatGPT | 207017 |
| hub.stellantis.com | hub.stellantis.com/article/silestone-vs-caesarstone-vs-cambria-the-quartz-countertop-showdown | Google AI Overview | 207018 |
| madeinstone.com.au | madeinstone.com.au/why-choose-caesarstone-quartz | Google AI Overview | 207018 |
| marble.com | marble.com/articles/caesarstone-vs-granite | Google AI Overview | 207018 |
| maxspacestoneworks.com | maxspacestoneworks.com/caesarstone-countertops-pros-and-cons | Google AI Overview | 207018 |
| nir-zvi.co.il | nir-zvi.co.il/why-choose-caesarstone-kitchen | Google AI Overview | 207014 |
| northernlightsdesign.com | northernlightsdesign.com/comparisons/cambria-vs-silestone-vs-caesarstone | ChatGPT | 207017 |
| sile-stone.com | sile-stone.com/caesarstone | Google AI Overview | 207018 |
| traditionaldesignsltd.com | traditionaldesignsltd.com/quartz-countertops/caesarstone/5131-calacatta | Google AI Overview | 207019 |
aiSearchVolume is an AI-prompt estimate (currently 0), not keyword search volume.noindex,nofollow from the studio site; re-check site:studio.caesarstone.co.il in 2–4 weeks; submit sitemap in GSC./catalog/3141-egg-shell/..aspx 404s (37 + 30 refdomains) and map them to current equivalents.Organization sitewide and Product + Offer on catalog items are missing — add them, and extend FAQPage to the FAQ/care pages (§9). The 445 no-schema URLs are the studio 3D-download stubs — resolved by the P0 noindex/sitemap fix.Every audited URL with its key facts and recommendation codes. Downloads: audit_per_page.csv · caesarstone_audit_pages.xlsx